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If you’ve watched any television in the past few years, you have probably seen commercials for LifeLock, an identity theft protection service that is notable for prominently displaying CEO Todd Davis’ social security number on billboards and promotional material in an effort to demonstrate the effectiveness of his company’s system. Maybe it’s because I work for a risk management magazine and have heard countless horror stories about data theft, but LifeLock’s ad strategy always seemed like a pretty bold move that bordered on lunacy. It turns out my skepticism was justified. According to an article in the Phoenix New Times (by way of Wired), Todd Davis has had his identity stolen at least 13 times.

And it’s not only Davis who has been affected by LifeLock’s campaign. Many companies have been put on the hook for sometimes substantial charges that will likely go unpaid. Identity thieved have opened AT&T cell phone accounts leaving behind more than $2,000 in unpaid charges and obtained a $500 loan from a check-cashing company. And that was just the beginning.

More cell-phone service was fraudulently charged to Davis: Someone opened a Verizon account in New York, leaving behind unpaid bills of at least $186. An account at Centerpoint Energy, a Texas utility, was opened. At least $122 went unpaid. Fake Davises owe $573 to Credit One Bank and $312 to Swiss Colony, a gift-basket company. Two other accounts, one for USA Savings Bank and a Gap credit card, were opened successfully in Davis’ name but showed zero balances as of early 2009. There were also multiple dings by collection agencies: Bay Area Credit, $265; two for Associated Credit Services, $207 and $213; and two for Enhanced Recovery Corporation, $250 and $381.

The fun doesn’t stop there for LifeLock. In March, the Federal Trade Commission fined the company $12 million for deceptive advertising. Evidently, the FTC thought that the company was running a scam and that its claims were bogus. Looks like they were right.

Incidentally, Todd Davis’ social security number, which used to figure so prominently in LifeLock’s ads (like the one above), can no longer be found on the company’s website. I guess someone finally learned his lesson. Too bad it might be a case of too little, too late.

RiskCast: Episode 8

In our eighth installment of the RiskCast, the staff of Risk Management magazine discusses the kleptocracy (thank you, Bill Coffin) that has ingrained itself in many companies and countries (namely, Russia), consipracy theories surrounding the cause of the Gulf oil spill and how overtime can kill you . . . literally.

And remember, you can also subscribe to the RiskCast through iTunes by clicking here or searching for “RiskCast” within the iTunes store. Please let us know what you think by ranking us or giving us a review on iTunes. (Past episodes are also available here.)

Enjoy!

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One Step Forward, Two Steps Back

European Union financial ministers have agreed today to begin what are sure to be long and potentially onerous negotiations regarding tough new rules proposed for any “alternative investment” vehicles that originate outside of the EU, but are sold to EU customers. What this means in plain English is that because of a widespread perception across the EU (particularly in Germany) that unrestrained actions in the hedge fund and equity markets significantly contributed to the global credit crisis of 2008, the EU now wants to make sure that hedge funds and equity funds play by much stricter rules in the future so they cannot create the kind of systemic risk the world’s financial markets are clearly vulnerable to.

The United Kingdom has opposed his move, mainly because the majority of the alternative investment vehicles targeted by the EU are hedge funds and equity funds originating from the London financial market. Any restriction on how these vehicles are created, bought and sold represents a significant risk to London’s multi-billion pound hedge and equity market.

The agreement to negotiate new rules was seen as a setback for the UK’s new Chancellor of the Exchequer, Gordon Osbourne.

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Osbourne came to his post as part of the national shakeup last week, when the Conservative-Liberal Democrat bloc took power. For Osbourne, this was a battle already too far gone, and he has said as much. It says much of an administration that has the wisdom to know when it’s time to make a stand and when it’s time to die on one’s sword.

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One week in against a surging tide of poplar European opinion is probably not the time to die on one’s sword.

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Robert Peston, of the BBC, notes in his blog that the new regulations essentially would require UK hedge funds to either be a whole lot more transparent with how and where they raise their money (since many are, in fact, domiciled in the Cayman Islands), or they can domicile in Europe proper, but be subject to a whole lot more regulation. It is the kind of situation that ultimately comes down to more annoyance than real regulation towards the “hedgies” (I love that term), leaving Peston wondering why the EU is even bothering. Good point.

In the meantime, financial institutions in the United States would do well to observe what is happening in Europe with an eye toward the future. Financial regulatory reform (read: using tomorrow’s laws to fix yesterday’s problems) is by no means a done deal Stateside, and the death of real knowledge on the part of the public and the legislature regarding how the modern financial system works is a recipe for some truly unhelpful lawmaking. Financiers, take heed.

Auto Insurance Fraud On the Rise

According to the National Insurance Crime Bureau (NICB), 2009 will mark the sixth consecutive year that car theft rates have gone down. Unfortunately for auto insurers (and anyone who wants to buy an inexpensive car insurance policy), it seems that criminals have moved on to bigger and better things. Auto insurance fraud incidents, or what the NICB refers to as “staged accident questionable claims,” have gone up 46% from 2007 to 2009.

“Across the country we’re seeing an alarming number of what we call staged accidents,” said Joe Wehrle, NICB president and chief executive officer.

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“These are crashes that are made to look like accidents, but in reality are carefully orchestrated scenarios aimed at collecting medical and vehicle damage payments from insurers.

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The simple truth is they are expensive and dangerous.”

So while claims have gone down as a whole (probably due to declining auto sales and fewer drivers on the road as a result of the recession), the ratio of fraudulent to legitimate claims has gone up, costing the insurance companies millions. And you know who eventually ends up paying the difference.

The top five states for questionable claims are Florida, New York, California, Texas and Illinois, while New York City leads the pack for cities, followed by Tampa, Miami, Orlando and Houston.

The NICB has also posted a series of videos showing how some common staged accidents work. A single accident could end up with a price tag reaching into six figures, but more importantly, could result in real injuries or worse for innocent drivers caught up in the scheme. As the saying goes, “Forewarned is forearmed.

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