Metro Trains Melbourne, an Australian train company, recently created an entertaining way to promote rail safety with an animated video entitled “Dumb Ways to Die.” The video and accompanying song are both darkly amusing and extremely catchy and has already gone viral with more than 28 million views on YouTube since its debut November 14. I would say that’s pretty effective for a safety campaign.
Meanwhile, the song has been stuck in my head all morning.
Enjoy.
Morgan O’Rourke is editor in chief of Risk Management magazine and director of publications for the Risk & Insurance Management Society (RIMS). He graduated from Cornell University in Ithaca, New York, with a degree in communications and lives on Long Island, where he was born and raised.
{ 3 comments… read them below or add one }
Very creative way to promote risk management!
please , can you provide me with ant material which can help me in RMP exam
specially , written by : Reta
many thanks
You know, I could have sworn I’ve come across this blog before on but upon looking at some of the entries I figured out that it’s new to me.
Anyhow, I’m quite satisfied I found it and I’ll be bookmarking it and checking back often.