Dumb Ways to Die

by Morgan O'Rourke on November 29, 2012 · 2 comments

Metro Trains Melbourne, an Australian train company, recently created an entertaining way to promote rail safety with an animated video entitled “Dumb Ways to Die.” The video and accompanying song are both darkly amusing and extremely catchy and has already gone viral with more than 28 million views on YouTube since its debut November 14. I would say that’s pretty effective for a safety campaign.

Meanwhile, the song has been stuck in my head all morning.


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Morgan O’Rourke is editor in chief of Risk Management magazine and director of publications for the Risk & Insurance Management Society (RIMS).

{ 2 comments… read them below or add one }

Deborah Pfeifle December 4, 2012 at 2:20 pm

Very creative way to promote risk management!

mohamed ashour January 6, 2013 at 5:29 pm

please , can you provide me with ant material which can help me in RMP exam
specially , written by : Reta
many thanks

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