Immediate Vault Immediate Access

Breakfast in Crisis

The massive flooding that hit the Atlanta area last September has led to an unexpected consequence for breakfast lovers everywhere — a shortage of Eggo waffles. According to the Kellogg Co., the flooding forced the closing of their Atlanta waffle factory and coupled with equipment problems in their largest waffle factory in Rossville, Tennessee, this means that there will be few Eggos to leggo until sometime next year.

According to an Eggo FAQ on Kellogg’s website:

Eggo is working around the clock to bring everyone’s favorite waffles back to store shelves as quickly as possible. We hope to regain full distribution of Eggo products by the middle of 2010. This is a top priority for Kellogg Company.

This is not the first time this year that a factory disaster was thought to be responsible for a shortage of tasty treats. Back in June, the New York Post reported that an explosion at ConAgra Foods plant in North Carolina would lead to a scarcity of Slim Jims. Panic was averted, however, when the reports proved to be unfounded and the company was able to keep Slim Jims on store shelves.