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by Jared Wade on April 23, 2010 · 6 comments
When we talk about social media and reputation damage, there are two basic types: (1) Damage that is self-inflicted, and (2) damage that comes externally from others. We will discuss type two later, but since that is inherently more difficult to control, let’s start with the type that companies can more easily manage. There are [...]
Related Topics: Dell, Ecoconsultancy, Jeff Jarvis, Ryanair, Social Media, The Risks of Social Media, Wal-Mart, WebWorkerDaily
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by Jared Wade on April 19, 2010 · 1 comment
For our October 2009 issue of Risk Management magazine, I wrote a cover story on the risks of social media. We called it “The New Wild West” given the lawless (or at least “precedent-less”) nature that today’s online world shares with the days of Jesse James and Billy the Kid. Our main goal was to introduce the topic [...]
Related Topics: Social Media, The Risks of Social Media
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by Jared Wade on March 30, 2010 · 5 comments
State Farm has been branching out into nontraditional avenues to promote its products, services and brands for a while now — but never as extravagantly as its collaboration with the indie rock group OK Go. The band, which hails from Chicago, gained internet fame in 2006 when its foray into treadmill choreography for the video [...]
Related Topics: Here It Goes Again, OK Go, Social Media, State Farm, This Too Shall Pass, Viral Video, YouTube
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by Emily Holbrook on February 25, 2010 · 0 comments
You may remember back in May when a Chicago resident tweeted about her property management company being OK with moldy apartments. That resident, Amanda Bonnen, was subsequently sued by Horizon Group Management for publishing a false and defamatory tweet on Twitter May 12. The tweet read: “Who said sleeping in a moldy apartment was bad [...]
Related Topics: Facebook, Social Media, Twitter
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