State Farm

State Farm has been branching out into nontraditional avenues to promote its products, services and brands for a while now — but never as extravagantly as its collaboration with the indie rock group OK Go. The band, which hails from Chicago, gained internet fame in 2006 when its foray into treadmill choreography for the video [...]

Related Topics: Here It Goes Again, OK Go, Social Media, State Farm, This Too Shall Pass, Viral Video, YouTube

{ 5 comments }