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Cyber Risk a Top Concern for C-Suites

NEW YORK—Risk managers no longer have a problem getting the attention of their company board and executives when it comes to cyber issues, according to panelists at the Advisen Cyber Risk Insights conference yesterday.

At Royal Ahold N.V., in fact, a supervisory board “insists on an annual presentation on the insurance policies,” which include cyber, said Nicholas Parillo, vice president of global insurance for the company. Giving his annual presentation to the board is made much easier, because “the person before me is the chief security officer and before that, the CIO and it’s good to know that they are saying the same things I’m saying. That’s the level this kind of risk has achieved within major corporations.

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In the U.S., Ahold owns about 2,000 supermarkets—780 in the northeast, including Stop ‘n Shop and Giant Food Markets and 300 pharmacies, Parillo said. The company, which has annual revenue of $42 billion, also owns a number of chains throughout Europe.

Parillo noted that Ahold’s chief concern is the large amount of customer data needed for its goal of major online sales growth.

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“Our CEO a couple of years ago established a goal of increasing our online sales from $400 million annually to $1.5 billion,” he said. “We should hit that target in the next two years or sooner. One of our big concerns in this area is fast growth in ecommerce,” and also that “good governance surrounds” that growth.

The company purchased its first cyber security insurance policy in 2007, he said, an action that was hastened by “two watershed events in retail business,” the Hannaford Bros. Co. privacy violation and the TJ Maxx case. Both of these have run into the “hundreds of millions of dollars now with a significant amount of legal fees associated,” he said, adding, “These events made my job a lot easier in terms of going to my management and saying that this could happen to us, despite the biggest and the brightest in our IT group.”

Jimmy Kirtland, vice president, corporate risk management with ING said that in the past, “trying to convince your CFO and CEO and general counsel that there really was [cyber] exposure,” was an issue. He explained that 10 or 15 years ago, “Even if you were going to look at cyber coverage you had only three brokers you could go to.”

Since then, “There has been a complete turnaround in 10 years. The market has grown tremendously and so have the brokers and it’s become much more sophisticated, which we appreciate. The C-suite has recognized that this is something that has to be looked at,” he said.

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Dutch-based ING is restructuring, separating its banking and insurance operations. ING U.S. plans to rebrand as Voya Financial, a retirement, investment and insurance company, according to the company’s website. “In our case, one of the biggest concerns we had was that because of the split with our parent company, we had very little time to place our financial lines products, including cyber. So the concern is to get it right.”

The company filed an IPO in May, “and yesterday we announced we would have a secondary offering. When you don’t have the umbrella of a major global corporation anymore, you become keen on your risks and exposures,” Kirtland said.

What happens if technology fails at the company? “With us it really is out in the cloud,” Kirtland said. “Classic business insurance reimburses you for supply chain problems or if a warehouse burns down, so it’s an extra expense we have to worry about.”

To be able to stay in business in case of a technology failure, or in the case of “a system-wide blowout, we went with a time-limited type of retention. It’s a set amount based on the time you are out,” he explained.

Twitter’s Data Mining Profits Show Lesser-Known Social Media Risk

Data Mining

In an interview for this month’s issue of Risk Management magazine, lawyer and social media specialist Adam Cohen cautioned businesses that the risks of social networking sites extend beyond explosive posting faux pas.

“In most cases, corporations don’t realize that what they put on these social media services is all subject to the privacy policies and terms and conditions of the services,” said the eDiscovery expert and author of Social Media: Legal Risk and Corporate Policy. “Those provide a shocking amount of access by the social media services where they may take your data.”

As Twitter prepares for its much-anticipated IPO, the social media giant has released a torrent of information on its financial standing and practices. One of the most important tidbits for users concerns the site’s lesser-known side-business: data mining. In the first half of 2013, Twitter made $32 million by selling its data—namely, tweets—to other companies, a 53% increase from the year before.

So far this year, the company has raked in $47.5 million from selling user data to companies that analyze the social media posts for insights into news events and trends. Because of its real-time nature, Twitter is the primary contributor to data mining, though other social networks are frequently used in professional analysis.

This analysis is then sold to businesses for a slew of uses. “The types of ways that businesses are using Twitter data has gone deeper and deeper,” Chris Moody, the CEO of original Twitter data mining company Gnip, told Time. “We’re seeing it in supply chain and inventory management. It’s not just consumer brands that are engaging on Twitter.”The United Nations uses Twitter algorithms to pinpoint areas of social unrest. Burger chain Five Guys used “social intelligence technology” from New Brand Analytics to monitor quality in restaurants across the country and evaluate the appeal of a new fry size offering. Wall Street subscribers to one service, Dataminr, got a leg up on the S&P Index drop following the Navy Yard shooting. Five minutes before the news broke, users received an alert to take action after the company’s algorithms picked up on eyewitness reports and deduced from their timing, influence, and location that something urgent was taking place.

Clearly, there’s money to be made on both sides. According to the Wall Street Journal, the “social listening” business is booming, partially funded by millions of dollars in venture capital. Research firm IDC estimates that the entire “big data” market has grown seven times as quickly as the information technology sector as a whole, and may be valued at $16.9 billion in two years.

Data is mined for a variety of purposes – ones your company may even want to explore – but while there are benefits to the ends, the means translate into cyber exposures of which you may never know the details or depth. While the reputational risk of social media garners a lot of the attention – and rightfully so – there are increasingly tremendous exposures that lay in the forms just to sign up. With Twitter going public, there will only be further incentive to maximize revenue by selling user data, and more reason to approach corporate social media with caution.